The products can be purchased in four-packs of 8.4-ounce slim cans or in four-can variety packs. The brand has more than 12,000 customers and a 30 percent repeat purchase rate, Cooke says. Available direct-to-consumer (DTC) on the company’s website ( ), the premium craft cocktails can be shipped to 44 states. Part of the company’s exponential growth stems from the 2020 launch of another lineup: Loverboy Spritz, a premium ready-to-drink (RTD) cocktail that debuted in the heart of the pandemic. Kyle Cooke, star of Bravo TV’s “Summer House,” explains how authenticity is pivotal for Loverboy and its line of zero-sugar, low alcohol Sparkling Hard Teas and Spritzes.Ĭlick above logo for more podcasts A flirtatious twist “In 2020, we grew 10,000 percent and actually turn profitable last year, which doesn’t typically happen that quickly with beverage startups.” Your browser does not support the audio element. In three days, they ordered three more trucks,” he continues.
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“… In New Hampshire, we convinced them to take a full truck despite them only wanting a half truck. We were sending inventory directly from our co-packers to our distributors. “April through September, we were running on zero inventory and were operating with nothing in our warehouse. “ut month after month, we saw 200, 300 and 400 percent growth,” he explains.
”īacked by a solid fan base and more than 800,000 followers on social media, Loverboy was a huge hit in Massachusetts, one of the top markets for “Summer House,” which had fans clamoring for the brand, Cooke says.īecause he had no experience within the beverage industry, Cooke and the five-person Loverboy team initially set the bar low. “We managed to do that while getting our calories and sugar below. “When you pour out our hard teas, there’s some actual color from the juices and teas,” he continues. Loverboy Sparking Hard Tea is available in three flavors: White Tea Peach, Hibiscus Pom and Lemon Iced Tea kissed with a hint of lavender, lime and ginger, respectively.
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The 90-calorie, 4.2 percent alcohol-by-volume (ABV) hard teas are packaged in 11.5-ounce slim cans with zero grams of added sugar and are gluten free, caffeine free and keto friendly. They expect the brand of low-alcohol RTD canned hard teas and hard spritz’s to grow 500 percent in 2021.
Reality star Kyle Cooke and his fiancé Amanda Batula conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. It now is available in six states: New Hampshire, and parts of Wisconsin, New York, Florida, Philadelphia and Texas. The product had a soft launch in New York City in 2019 followed by distribution in Massachusetts.
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and its first lineup Loverboy Sparking Hard Tea, which was conceptualized in the summer of 2018 on Season 3 of the reality TV show.
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